Thunder Industry the symbol of supreme, creative power.
Our practice, as a creative studio, is simultaneously a science and an art.
The untrained eye, choices about the various elements that make up a design often seem rather mysterious; in fact, those unaware of the formalities of design might consider that the primary skill of the designer is to make something look "right." And while that may be the case, the skill in achieving this observable balance is hardly perceptive
While there are acknoledged best practices for achieving excellence, there are few "one size fits all" methodologies guaranteeing design greatness. In fact, two of the essential principles of graphic design cannot be taught: passion and empathy. And yet both are critical components of achieving design distinction. Design without passion is simply manipulative persuasion
Design without empathy leaves the designer without the ability to telegraphically connect one mind with another. At the same time, the skills that can be taught, such as working within the luminous world of pigments, or managing the intellectual , physical, and stylistic aesthetics of form, language, and image, are robustly complex and can take a lifetime to master.